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Showing posts from June, 2024

WHAT IS PRINT MEDIA IN MASS COMMUNICATION

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  Print media Print media is any  mass communication  which has been printed, such as newspapers and magazines. Image caption, Fewer people read printed newspapers now because they can access the content online NEWSPAPERS Every day hundreds of different newspapers are published. They are one of the oldest forms of media but they are still a popular way of reading the news. There were examples of  ‘ news   sheets ’  produced in Venice as long ago as 1566! Fewer people read printed newspapers now because they can access the same content on the internet. All major UK newspapers have web editions which can sometimes include more content than the printed paper. It is still referred to as 'print media' or a 'newspaper'  even if it's read on a tablet or smartphone. There are many different newspapers available in Scotland - some serve a specific city, town or local area, some serve the whole of Scotland, and there are also 'national' newspapers that serve th...

TYPES OF COMMUNICATION

While discussing the different levels of communication, it is important to mention the four levels laid out by the classical theory of communication. They are known as intrapersonal communication, interpersonal communication, group communication, and cultural communication. Each of these different levels of communication has a different purpose and is used in different situations. It is vital to recognize and use all four levels of communication to have an effective conversation. When used together, these four levels create a much more persuasive effect than if any one level was to be used alone. The best way to understand these different levels of communication is to consider different examples of each type. Thus, the following section will explore each level of communication in more depth. Intrapersonal communication is communication that a person does with themselves. This type of communication is known as self-talk and is the internal process that people use to think, reflect, and ...